I write a lot on the topic of creating content consistently, and the importance of being disciplined and yet flexible in your blogging efforts.
But in addition to blogging consistently, it’s also important to serve up a bit of variety in the type of content you publish on your blog.
Play to Your Content Creation Strengths
If you’re like me, you have a primary strength when it comes to the types of blog posts and other content you create. For me, that strength is writing. I’ve been a strong writer since I was in grade school, so it’s not at all intimidating for me to write blog posts.
This is why the majority of posts on my site are written.
And really, it makes a lot of sense to primarily create content that you do well and easily.
For instance, if you hate writing, but love creating videos, then you’ll probably become frustrated if you feel you need to primarily publish written content on your blog. Why not create just videos and have someone transcribe them to add the written element?
That way you can get the best of all worlds, without forcing yourself to create a ton of content you simply don’t enjoy creating.
Now having said that, there are still times when it is healthy and beneficial for both you and the visitors to your site if you add some variety to your blog posts.
As an example, while it makes sense to make the majority of my blog posts in written form, not everyone likes to read.
So I’ve found it helpful to incorporate other types of content such as photos, videos and audios into my blog as well. Don’t be too hard on yourself as you create new types of content; you’ll improve, the more you do it.
Though you can’t be all things to all people, mixing up the content on your site will keep things fresh not just for your readers, but for you also.
Incorporate Your Content Creation Strengths Even When Working in an Area of Weakness.
Even when you create a different type of content for your blog, it doesn’t hurt to incorporate your strong areas into those other types of blog posts.
For instance, on rare occasions I post a video. (I have plans to do this a bit more often in the future.)
Even when I post content that is primarily audio or video, since reading is my favorite way to not just create but to consume content, I always keep my readers in mind as well. So when I post an audio, I also upload a transcript of the audio, along with some written commentary.
Now let’s say that your strength is photography, and your blog is primarily a photo blog. You may choose to sprinkle in some other types of content such as written blog posts, but is still makes sense to work in your areas of strength, and add some great photos to that blog post as well.
The bottom line is that it makes a whole lot of sense to primarily create content that fits with YOUR favorite style of content creation, but don’t be afraid to offer up a variety of content to the “readers” of your blog.
What about you? What is your favorite type of content to create and how frequently do you create content that is outside of your personal comfort zone?