Small business owners like you – and like me – never seem to have enough time. This is especially true for solopreneurs and those with very small teams since if you don’t do whatever needs to be done, it likely won’t happen.
Here are a few tips for blogging consistently, even when you don’t feel you have the time.
1. Redefine what it means to blog consistently.
Perhaps you are trying to blog more frequently than you can realistically do consistently. While I think you should blog at least one day a week, trying to do more than that consistently may or may not be possible for you. Before you beat yourself up, make sure that your blogging goals are realistic.
2. Have a blogging schedule.
I’ve determined that Monday and Thursday are the days that I’ll publish blog posts. Right now, it is 4:14 PM on a Wednesday. While writing this late in the day on Wednesday is not ideal, the fact that it’s Wednesday and I haven’t yet written tomorrow’s blog post caused me to stop what I’m doing and write. Having set days to write blog posts sets an alarm that goes off in my mind on those days until I get the blog post written.
3. Try to work ahead on your blog posts.
Working ahead is something I do sometimes, but obviously not always. It helps a lot, though, to write at least a couple of blog posts when I’m “in the zone” so that I don’t have to muscle my way through them when I’m not in the mood to write, or when things are overly busy (as they have been for me lately).
4. Hire a content creator.
I’m a firm believer in being involved in your own content creation. But it can really help to have someone else do at least some of your content creation for you.
If you do hire someone to help, it’s best to still be involved in the process. That way, the work still has your fingerprints, and your unique personality stamped all over it.
One of the best ways to handle content creation overwhelm is to create some of your own content and pay someone else to create some of your content. For instance, I have some clients who have me write blog posts for them, but they produce their own videos. This can be the best of both worlds because you can double the amount of content you publish consistently without taking a crazy amount of time or spending too much money.
What about you? What ways have you found to blog consistently even when you feel like you don’t have time?