At the moment, the question rolling around in my mind is, “Is blogging really worth it?” I’m writing this on a Wednesday night, when I’d really rather be goofing off. But since I have a commitment to publish a blog post first thing on Thursday morning, and since I really don’t want to get up early to write it, here I am, typing away, even though I don’t feel like it.
This begs the question, WHY? Why blog, when I’d rather be doing something else? Is it worth it, or is this a waste of my time?
The fact that I’m doing it indicates that yes, I believe that blogging is worth it. It’s worth the time and effort, and if you hire someone to help, it’s also worth the money.
Here are 10 reasons I believe that it’s worth pushing myself to blog week in and week out.
#1: Blogging is the best way to drive traffic to my site.
Without a blog, my site would just sit here, like a pretty, but dusty brochure , that no one would likely ever see.
#2: Blogging gives me a chance to not just tell, but show people what I’m all about.
With a blog, there is no need to brag about what I know or who I am; I simply demonstrate it through the words that I write.
#3: Blogging is a great way for me to build trust with other bloggers and potential clients. . .
without launching into a sales pitch that would make people want to run and hide.
#4: Blogging is a great way for me to serve others. . .
by giving them something of value, absolutely free.
#5: Blogging helps me to stand out in the crowd. . .
particularly since no one else has my voice, my passion, or my expertise.Does this mean I’m better than others? No, absolutely not. But I am who I am, and who I am is exactly what some people need.
#6: The words that I write on my blog will live on, if not forever, for a very, very long time.
In fact, many times the older the blog post, the better it shows up on Google searches.
#7: My blog is a great way to build my list. . .
where I can then communicate directly with people who I wouldn’t know otherwise. This also gives me an opportunity to sell, but only after I’ve already built a relationship of trust with people.
#8: A business with a blog is more credible. . .
because a blog provides a way for people to check a business out thoroughly as they read page after page of what is written. A well-established blog also provides a sense of permanence.
#9: Blogging helps build my platform. . .
something that I can stand on in order to be seen and heard. Though I may or may not ever have a book to sell, a platform is necessary for anyone with anything to say or sell to be able to be heard above the noise of competitors. And those who do have a book they are pitching to a publisher, a thriving blog increases the odds of landing a book contract.
#10: Blogging brings clarity to my own mind regarding my business.
Writing in and of itself can be therapeutic, and a way to sort through what I’m learning and what I believe about various things, or which direction I should go with my business.
What about you? Do you feel that blogging is worth it? Have you experienced benefits related to blogging or is the verdict still out in your opinion? Share your thoughts about the value (or lack of value) of blogging in the comment section below.