Have you ever felt like quitting your blog? If you’re like most people, sure you have! Instead of quitting, you may just need to change the direction of your blog.
The thought of changing the direction of your blog came to me when I read the post below on Seth Godin’s blog:
This blog post had a grand total of 11 words. Seth Godin is known for short blog posts, but this one was even shorter than most. And yet these 11 simple words garnered 794 Facebook likes and 1,152 tweets at the time that I read it. No telling how many it has now!
It’s Never Too Late to Start Heading the Right Direction
I believe that the reason this was so popular was because the words, “It’s never too late. . .to start heading in the right direction” are words that give hope, and hope is something everyone needs.
Even though this quote wasn’t directly related to blogging, it certainly fits, as there are times when it may be appropriate to change the direction of your blog.
And the bottom line is that if you’ve lost hope when it comes to your blog for whatever reason, it may be time to change the direction of your blog. Or it may not be.
I’d like to share with you four ways to know that it’s time to change the direction of your blog, and how you can do so gracefully, if you determine that is what you need to do in your particular situation.
#1: If You Absolutely Hate It, It May be Time to Change the Direction of Your Blog
The first sign that you might need to change the direction of your blog is that you simply can’t stand to write it any longer. And I’m not talking about a little slump, but a pit that is so deep you can’t seem to climb out of it, no matter how hard you try.
#2: If People Are No Longer Engaged, It May be Time to Change the Direction of Your Blog
Another sign that it may be time to change the direction of your blog is if people are no longer engaged. If you once had a thriving community, and now you can’t get anyone to comment on your blog or even read it for that matter, then it might be time to change the direction of your blog.
#3 If Your Life Situation has Changed, It May be Time to Change the Direction of Your Blog
Another sign that indicates that the timing might be right to do something differently with your blog is if your life situation has changed to such a degree that it no longer makes sense to keep publishing content on your particular topic. For instance, let’s say that you went through a nasty divorce, and afterwards started your “All Men Suck” blog, but you’ve recently met the man of your dreams, and are now more happily married than you ever thought possible. If your blog is no longer congruent with your life, it may well be time to not only change directions, but to put on the brakes and stop all together.
#4 If You Chose the Niche for Your Blog for the Wrong Reasons, It May be Time to Change the Direction of Your Blog
Choosing a niche for your blog isn’t always easy, and there are a lot of different reasons people give for choosing a niche. But the bottom line is that it’s possible that you may have made the wrong decision when it comes to your blog’s niche, and if you truly blew it, it may be time to change the direction of your blog.
If you chose your niche because someone else thought it would be a good idea, or when in a temporarily bad emotional state (e.g. “all men suck”), you may find your passion for the subject and therefore you willingness and ability to continue to pour your life into it, has passed.
Any of the above reasons may be reason enough to change the direction of your blog, but before you do, consider these cautions:
What to Do Before You Decide to Change the Direction of Your Blog
#1: Check your physical and emotional health.
It’s easy to become apathetic or overwhelmed as a direct result of depression or some other physical ailment. Even something as simple as a lack of sleep can impact your energy level and how you feel about life in general, and blogging in particular.
So before you throw in the towel and give up or change the direction of your blog, be sure you’re getting adequate rest, and you’re dealing with any health issues, whether they be physical or emotional.
#2: Consider getting some help.
Related to #1 above, it’s possible that you’re just a little burned out, and need to lighten your load for awhile. If that’s the case, it might be time to bring in some guest bloggers, or get help in other areas of your life so that you’ll have more time and energy for your blog.
Take Your Time
If you do decide to change the direction of your blog, take your time with it, and do it gradually. Making gradual changes to your blog will help your readers ease into it, and will also give you time to change your mind, if you decide that you really were indeed heading the right direction with your blog and simply needed a break.
Whatever you do, don’t burn any bridges, and keep your options open for reviving your blogging efforts if your feelings and circumstances change.
Have you ever changed the direction of your blog or quit one blog and started another? If so, are you glad you made the decision? Or have you possibly kept going when you felt like quitting, and are glad you did? Either way, I’d love to hear your thoughts on this subject, so leave me a comment below.