Content creation is one of the best ways to establish yourself as an expert. Here’s why:
1. Content gives you an excellent chance to let people know what you know. You could go on and on about what you know on your “about” page, but doing so might establish you as a braggart rather than establish you as an expert. (This is not to say you shouldn’t list some accomplishments on your about page!)
Anyone can brag about experience and accomplishments, but a far more productive, and much less abrasive approach is to show people what you know through your content rather than telling them what you know on your about page.
2. Web content allows you to develop trust over time. Through consistent content creation, people get to know you a little at a time, which is the way that most deep relationships in real life occur. The “little bit at a time” really helps with the trust factor, and the more people trust you, the more likely they will be to take your advice – and to want to take advantage of any products or services you have to offer.
3. Content creation is a great way to establish a network of likeminded business owners. As you interact with other professionals on the Internet, you can become part of their network. As you choose who you network with carefully, your credibility will increase as a result of who you associate with. I discovered most of the people who I follow on the Internet as a result of their connection with someone else I respect. I’ve often thought to myself, “If this person is connected to this other person, they must be worth paying attention to.” For this reason, interact regularly with other people online, but choose your friends and associates carefully.
4. Consistent content creation will cause your blog to show up near the top of Google searches when people search for whatever it is your blog is focused on. The more you show up, the more people will begin to look at you as an expert.
Content creation does a whole lot more to establish you as an expert than flashy advertising will ever do. Do whatever you need to in order to consistently create quality content then stand back and be amazed by how many more opportunities become available to you. After all, everyone wants to hear what people they respect have to say.
If you find that you’re having a hard time consistently writing blog posts, check out my free 5-week eCourse, 5 Secrets to Developing the Blogging Habit.