When it comes to content creation, I’ve been at times guilty of making excuses. I think making excuses is an unfortunate aspect of human nature. In fact, I recently came across a comment on a blog post, where the commenter essentially bemoaned the fact that he doesn’t live in the U.S. and therefore doesn’t have as many opportunities as people who do.
First of all, nowadays, due to globalization, I question whether or not that is completely true. While I’ll admit that those of us who live in America have a lot of opportunities, it’s not like life here is void of challenges, and it’s not like there are no opportunities other places.
But here is the key: when it comes to your content creation efforts, are you using what you have?
Common Content Creation Excuses
1. I’m not a great content writer.
Really? Okay, maybe you’re not a great writer. But writing is like anything else, and if you have any writing ability whatsoever, then you need to simply use what you have. The more you use it, the better you’ll get.
And besides, who said that all content has to be written? Are you a great photographer? Speaker? Videographer? Whatever skills you have, if you start using them, you’ll find they will develop and become much stronger.
2. I don’t have money.
Seriously, how much money does it cost to create content? Sure, depending on what you do, it can be expensive, but it can also be dirt cheap. Don’t sit around wishing you had the money for expensive bells and whistles that aren’t guaranteed to make you successful anyway. Money is nice. It’s great. It helps, when you can pay people to do some things for you, invest in programs, equipment, whatever, but it’s not 100% essential at the beginning, when it comes to creating good content.
3. I don’t have the right equipment or tools to create excellent content.
How much equipment do you need to start a blog? If you have a library card, you probably have what you minimally need to start a blog.
I’ll admit, I’m writing this from the comfort of my own home, and it would be a pain in the butt to have to go to the library to create content. But it could be done.
I’ll also admit that I have my eye on some pretty snazzy equipment. But will my content creation efforts come to a grinding halt if I don’t get that equipment? No, not at all; as long as I continue to use what I DO have, I’ll grow and expand and no doubt gradually get more.
4. I don’t have time to create content.
I may as well admit it. This is my biggest excuse. And I could rattle off an impressive list of everything I have going on, and why somehow my situation is different, and I just can’t help that I have to do all this other stuff that keeps me from updating my blog regularly. But the bottom line is that I have time. Sure, maybe not as much time as someone else, but I have SOME time to blog. What am I doing – and what are you doing – with the time you do have to create content?
The point is, we all have certain limitations when it comes to everything in life, including content creation. But we have also all been given certain gifts and opportunities. They may not seem like much, but when we use what we have, we ultimately end up with more.
The Parable of the Talents
Just the other day, I read the parable of the talents, found in Matthew 25:14-29. For those of you not familiar with it, let me give you the Cliff Notes version.
A wealthy man was going to go on a long journey. He called three of his servants in to talk with him. To one, he gave five bags of gold. To another, he gave two bags of gold. And to the third, he gave one bag of gold. The amount of gold he gave each one was based on their individual abilities.
The man who was given five bags of gold and the one given two bags of gold immediately went to work, and both doubled what they had been given by the time the master returned from his journey. In contrast, the man who was given one bag of gold buried his bag of gold, because he was afraid, and therefore didn’t increase what he was given.
When the master returned, he commended the two who doubled the gold they had been given. In contrast, he was angry with the man who out of fear had buried what he was given. In fact, he was so angry with the man with one bag of gold that he took that bag of gold away from him, and gave it to the man who started off with five bags of gold.
Content Creation Lessons From the Parable of the Talents
1. We’re all given different amounts of “gold” to create content with.
It is no doubt true that some have more going for them when it comes to content creation than others, but we all have at least “one bag of gold” to work with.
2. Those who immediately get to work creating content are more likely to succeed.
I’ll admit that I’m prone to procrastination, but every time I’ve had any level of success, it’s when I’ve hit the ground running, even if I was afraid or didn’t feel quite ready.
3. Those who use what they have will be given more. . .
and those who don’t use what they have, will have whatever they do have taken away from them. Think about that for a minute. Think you don’t have much now? How would you feel if the seemingly little you have is taken away from you and given to someone else who is already succeeding? I know for sure that I don’t want that to happen to me, and it won’t, as long as I get to work in order to multiple what has already been given to me.
How are you using what you DO have in your content creation efforts? Have there been times you’ve procrastinated or made excuses for not creating content based on what you feel you don’t have?