One of the biggest traps both new and established bloggers fall into is the comparison trap. I want to talk with you today about why you should only compete with yourself on your blog.

There will always be someone better than you, and there will always be someone worse than you, so instead of focusing on how successful your blog is compared to others, instead ask yourself, “Is my blog better today than it was yesterday? Has my traffic increased? Has my bounce rate decreased, and is my list growing?” (You may have other things you need to pay attention to, but you get the idea!)

Sure, maybe progress is slower than you would like it to be, but as long as you’re making progress, you know that you’re at least heading in the right direction.

It’s also important to realize that even with hard work, you may not always see the results you want, at least not at first. Such lack of results can lead to discouragement.

Now I’m not saying that you shouldn’t ever be concerned about a lack of improvement, but what I want you to focus on are the things you can completely control.

Here are a few aspects of your blog that you can completely control:

1. Blog consistently.

We all know that “life” happens, but even if life gets in the way sometimes, except in rare cases, you should be able to make a commitment to blog a certain number of days in a week or month and stick with it.

So while you may not be able to completely control the amount of traffic that each blog post receives, or the number of comments you receive, you can indeed control how frequently you blog.

This brings me to my next point regarding what you can control:

2. Give a clear call to action.

As I mentioned in the point above, you may not be able to control the number of comments that you get on your blog, but you can control whether or not you are encouraging comments on your blog, by always including a call to action.

To do so, at the end of every blog post, your last couple of sentences should ask the reader to take some type of action such as leave a comment, share their thoughts, answer a question or give an opinion.

3. Create quality content.

Quality for you or quality for me may be different from quality content that someone else creates. The bottom line is that we all have differing levels of ability and experience. So while I may or may not be as good or as bad at creating content as the next guy, I should always strive to create the very best quality content I can. And so should you.

If you’re weak in areas such as grammar, brush up on it using free lessons on sites such as English Grammar 101.

Not great at certain types of content? Keep working to improve. As an example, I am fairly new to audio posts, video posts, and to creating graphics. I’m aware of the fact that I’m lacking in certain areas of content creation, and if I compared my efforts to some, I’d be left discouraged and want to quit. The important thing is I’m  doing my best to improve and grow. And that’s really all I’m asking you to do as well.

Again, this goes back to not comparing yourself with others, but striving to improve and put forth your best effort in everything you do.

 4.  Engage with others.

We often focus on the engagement or lack of engagement on our blogs to the degree that our self-focus keeps us from reaching out to and helping others.

Though you can’t really “make” other people engage with your blog and other social media platforms, you can very much control the amount of engagement you pour out on others. You know the old saying, “to have a friend, be a friend.” The same is true when it comes to engagement – if you want others to engage with you, first focus on engaging with them. Do it with a heart to give, rather than a heart to receive, and in due time, people will begin to engage with you as well.

These are just a few ideas of how you can take your blog, social media and other aspects of content creation into your own hands. Stop comparing yourself with others and stewing about what you can’t control and instead, pour your heart into what you can control.

As you begin to focus on doing the right thing with the things that are within your control, you’ll find that things that may seem out of your grasp, such as increasing blog traffic, fall into place.

Your Turn

What about you? Do you sometimes get frustrated because you don’t quite measure up to other bloggers? Have you ever tried focusing on the things you can control, rather than stewing about the things that are not completely within your control? Tell me all about it in the comment section below. I truly look forward to hearing how you approach this topic and any tips or struggles you might have.

    14 replies to "How to Escape From The Blog Comparison Trap"

    • I have been blogging for a while now. I don’t look at the “numbers” coming into my post but they usually rage pretty high.

      Consistency is the key. I only have time to blog once a week, so I do that consistently. Some bloggers are of the school of thought to blog every day. But I think it is important to take stock of your real time and be consistent.

      Engaging other posts I find, is one of the “keys” to my success for people coming into my funnel. Leaving a good comment can lead to reciprocity.

      Although I have a steady following, I am always reaching out to find more people.

      Of course, the call to action is the most important thing one can do.

      Great advice!
      Donna Merrill

      • Donna, I always appreciate your comments because they are so well-thought.

        I definitely agree with you on consistency being key. I started off with one blog post a week, and am now up to two, where I think I’ll stay for awhile, maybe forever. If I manage to write more than that, I can always schedule them ahead, and then have a bit of a cushion if needed for illness, or other reasons. For example, my son is getting married in August, and I plan to take a week off, but it will be good if I can still publish two blog posts that week and working ahead will help with that.

        Though I know that some people publish a blog post every day, I can seldom read a blog post from the same person every day, so that is a factor to consider as well.

        I hope you have a great day, Donna!

    • Great info. My biggest problem is still squeezing in blog writing between my money writing.

      • I hear you on that, Shawn! We all need to make sure to put the right amount of time into the work that actually pays us. I see blogging as investing in my future, which is also important. So I’m trying to devote set chunks of time to my own blog and social media, so that I’m continuing to grow my brand while I’m helping to grow others.

        Rebecca

        • I agree completely. I am starting to use my blog more to set up my author’s site when I start publishing my books. Hopefully, I can work on growing it enough to help me promote the books when they start coming out.

          • Shawn, you might want to read Platform by Michael Hyatt. That is really the point of the book — building a platform so it is there when you need it. As much as I enjoy my clients, I never know when one may come or go, and I need to position myself so that I’m ready for whatever opportunities may come along. I really think blogging is one of the best ways to establish yourself as an expert, and especially since you know where you’re heading, you have a great start on that.

            Rebecca

    • I love the ‘call to action’ suggestion, what a great way to encourage readers to get involved in your blog. I’m def. stealing this tip, thanks so much Rebecca. Your articles are always so easy to follow, and I ALWAYS learn something from them.

      • Lisa,

        Thanks as always for stopping by and for your kind words. I’m glad you find my blog posts helpful, as that is my intention! Yes, definitely start including the call to action and see how it helps. It may still take awhile to get traction, but it does seem to make a difference when it comes to engagement.

        Hope you have a great evening, Lisa!

        Rebecca

    • “Is my blog better today than it was yesterday?” <— Love that. Great advice, Rebecca!

    • Good tips – far too often we find ourselves judging out blog by the numbers and it’s important to remember that the numbers don’t tell the whole story.

      • You are so right, Lisa. I think we also make the mistake of assuming certain things about other people — not just when it comes to blogging, but everything. That’s another reason why I really try to avoid comparing myself. The bottom line is that I really don’t know how someone else is doing with their blog, even though I may have some clues.

        Thanks as always for stopping by and leaving a comment, Lisa.

        Rebecca

    • There are other bloggers in my biz about whom I say “how did you do that? you have kids and a husband and a full-time job!” But I came to realize that they were putting effort into things that do not mesh with my passion. I keep doing what I’m doing, and they can keep doing what they’re doing.

      • This is so true, Eleanor. None of us are the same, and just because something works for someone else doesn’t mean it is right for us. I love that you have hit the point of knowing what works for you and are doing that, without worrying about what other people are doing. Good for you!

        Rebecca

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