As most of you know, I teach classes on Skillshare. There are over 15,000 classes on Skillshare, and anytime you’re one of thousands, it’s hard to get noticed. That’s why I was so surprised when in a recent Skillshare newsletter I noticed that one of my classes was featured in the newsletter. That led to more students enrolling, more students following me, and of course more $$.
So why did they pick one of my classes? I’ll sum it up in one word: reviews. In this article, I provide two easy steps you can take to get more reviews and likes on your content.
This particular newsletter featured what they called “Class Picks from the Skillshare Community,” and in it, they provided a thumbnail for the class along with a review. Here’s a screengrab from the newsletter:
The last class in the screengrab above for my class, How to Write the Best Blog Post titles and it includes the following review:
I am so happy I took this class. It is full of actionable advice. My notebook is full of great tips and specific steps on what to do to improve my work! Highly recommend.
We All Make Decisions Based on Reviews
Most, if not all of us, make buying decisions based on reviews. If you’re like me, you almost always read reviews before making a purchase. Simply put, reviews matter.
The Simple Way to Get More Reviews and Likes on Your Content
I’m not going to lie. In my experience, on both Amazon and Skillshare, getting reviews is hard. Yes, you can reach out individually to people in your circles and give them free access to your book, courses, or products in exchange for a review. I do that and recommend it. But the more books and products you put out, the harder this is because you don’t want to constantly ask the same people over and over again for a favor.
And frankly, the number of reviews compared to the number of sales is typically dismally small. In fact, getting reviews has been one of the hardest things for me as an author and teacher. But I have found one SUPER EASY thing that helps. Are you ready?
. . .
. . .
. . .
Profound, I know. And yet many people leave out this important step. In fact, I’ve left it out of many of my books and need to update them to include a request for a review.
Make it Part of Your Content Creation Process
When you create a piece of content, include asking for a review or like as part of the process. The good news is, this is easy to do. For instance, in my Skillshare classes, in the last video, I simply say something like, “If you enjoyed this class, I’d really appreciate it if you’d give it a thumbs up.” This same process works on YouTube videos where you can say something like, “If you enjoyed this video, give it a thumbs up, and if you want more great content like this, be sure to subscribe.” If you want to go a step beyond that, you can also very briefly explain how to do it.
How to Minimize the Risk of Negative Reviews
Let me say that when you do ask for reviews, there is some risk. Some people may legitimately not like your stuff, or they may just want to be contrary for some reason. I have gotten a few “thumbs down” on my Skillshare classes and an occasional bad review on Amazon. That’s the bad news. The good news is, 98% of my reviews are positive.
Here’s my two-step process for more positive than negative reviews:
#1: Put out good stuff.
Let’s face it. None of us are perfect. We all make mistakes, and we all have room to grow. But it’s important to take the time to put out the best content you can, and to continually improve your skills. For instance, it’s normal to start off with producing videos that are perhaps a bit shaky or where the lighting or sound quality isn’t perfect. That’s okay, because the only way to learn is to take action, and your first efforts may not be that great. But don’t allow yourself to dwell in the land of mediocrity. Strive to take each video or other types of content that you create to the next level. Take the time to edit, and if your budget permits, hire help.
#2: Be positive in your request.
In the examples I gave about asking for reviews, did you notice that I solicited reviews from people that enjoyed the content? I didn’t just say, “leave a review.” I said, “If you enjoyed this. . . Give me a thumbs up.”
By the way, this approach works for more than just content. We recently decided to have new windows installed in our home. One reason we chose the particular window company was because the guy had 100% 5-star reviews. In a conversation with him we mentioned that when he calls customers to find out if they were pleased with the windows, he asks for reviews ONLY from the people who really rave about the windows.
This, of course, works best when you have actual interaction with customers and can gauge their level of happiness. But anytime someone reaches out to you to let you know how happy they are with a piece of content you created, ask them to leave a review. You’ll be surprised how easy this is and how little effort it takes to get more reviews and likes on your content.