We’ve all probably heard that an important aspect of blogging, or any business, is to define your target market and give them what they want, not what you want to give them.
Some suggestions for finding out what your blog readers want include:
- Offer your website visitors the opportunity to take polls and surveys
- Pay attention to the types of comments people leave on your blog
- Evaluate your traffic. Who is coming to your site and how are they getting there? How long do they stay on your site?
These are all great suggestions, but what if your blog is so new that you really don’t have any visitors to speak of? Is it really going to help you if only two people take your survey?
Every new blogger has been in this place; not knowing what their audience wants.
Here’s an idea for how to determine what your content readers want, even if your blog is new.
Maybe your blog doesn’t have much traffic, but successful blogs in your niche do.
Take some time researching blogs in your niche to see what’s working for them.
Which posts are most popular? What type of visitors do they have?
Take that info and then think about what is uniquely you, that can set you apart from your competition.
Leave me a comment to let me know what you’ve done to determine what your readers want.