Have you ever read a blog that was all over the place? You know, one that talked about puppies one day and how to write a business plan the next? While that may be an extreme example, the fact remains that the focus of some blogs is uncertain.
Focused blogs are powerful, because people know exactly what they will get when they show up to read. Sure, surprises in blogs can be fun, but even surprises should fit with the blog’s core focus.
One reason such a focus is important is because readers have so many choices and such limited time, they don’t want to waste it reading content that doesn’t resonate with them.
Here are a three ways to make sure your blog has a clear focus:
1. Define your audience.
Do you know who is reading your blog is and what they want? If you don’t, it will be hard to give it to them. If you’re just starting out, you may not know who your audience is, but you can imagine what they are like, and how you can reach them.
Here are a few questions to ask to help you determine the needs of your audience:
- What are the pain points of your target audience? What problems do they have that you can help solve?
- What is the average education level of your target audience?
- What other blogs out there address the needs of your target audience? How are you different?
There are many other questions you can ask, of course, and perhaps that will be the focus of another blog topic. But use the questions above to get you thinking about who you are writing to, how you can address their needs in a way that is uniquely you, and the tone you should have for your blog.
2. Write your blog posts in your own unique voice.
There is only one “you,” in the entire universe. That’s why it’s possible to attain success even in a crowded marketplace (though it may take some effort!). Your message shared with your voice, will resonate with some people in a way that no one else really does. So stop worrying about writing the “right” way, and write in the way that is most natural to you, that is true to who you are, and that fits with your personality.
3. Publish blog posts consistently.
A great starting place with blogging consistently is determining the minimum amount of blog posts you will write regularly. I recommend one blog post a week as a minimum, with two or three generally being better.
When making the decision of how many blog posts to publish each week, be sure to set a goal that you can stick with and do consistently.
You might also want to publish certain types of content on different days of the week. For example, a regular written blog post on Monday, a video post on Wednesday, and a podcast every Friday.
What works for you will likely be different than what works for others, so don’t get too hung up on what you see other people doing. One of the easiest ways to lose focus is to try to copy other people who for various reasons don’t fit your style and the amount of time you have to invest in your blog.
Do you have a clear focus for your blog? What issues or successes have you had with determining your voice and defining your target audience?