How often should you blog? Most, if not all bloggers think about this question a lot, and I’m no exception. I’m still sorting this out a bit myself, so it is on my mind quite a bit these days. I started off with one blog post per week and upped it to two. When I upped it to two, I saw my traffic increase, so I’m considering upping it to three blog posts per week, but am not sure that’s the best option for me.
Today I just want to focus on the following opinion that some top bloggers teach regarding blog post frequency:
Post 1 blog post each day, for optimal results?
Many top blogger post one blog post each day. This is even truer on blogs that have guest bloggers, or a team of bloggers. Many top bloggers – bloggers far more experienced and successful than me – swear by this and in fact teach it as a best blogging practice.
Should they be listened to? Absolutely – as I said, many of them have more experience than me! However, not everyone agrees with this line of thinking, and it’s always good to look at both sides of the coin and also to consider your own personal style and capacity.
I do want to go on record as saying that there DO seem to be advantages to publishing a blog post every day, such as increased traffic, but there are some disadvantages as well.
Some Readers are Turned Off by Guest Bloggers
If you use guest bloggers as part of your daily blogging strategy, it’s important to know that some people are turned off by guest bloggers. They may stop reading the minute they see the words, “This is a guest post. . .”
Take a look at this tweet and my response:
This is obviously not a scientific study, but I found myself nodding in agreement when I read Cliff’s words.
Does everyone feel that way? My guess is no, since there isn’t much of anything (if anything) that everyone feels the same way about. All I know is that I’m less likely to read a post by a guest blogger.
Many people don’t have time to read a daily blog post, particularly if they read more than one blog.
I’ve discovered an interesting thing about myself, and that is that I place less value on blogs that publish a blog post every day. I don’t have time to read them all; therefore, the title and subject matter really have to grab me for me to bother reading. It’s almost like the daily blog post cheapens the experience for me, and makes each post seem less valuable.
In contrast, I tend to immediately stop what I’m doing and read the new posts on the blogs that I follow that publish a blog post once or twice a week.
Comments and social sharing often decrease with more frequent (particularly daily) blog posts.
Now obviously, popular blogs get lots of comments regardless of whether they post daily or not, but it’s not uncommon for the number of blog comments to decrease as the blog post frequency increases.
It’s important to note that comments in and of themselves do not indicate that a blog is successful, and they also do not pay the bills. Even so, if comments are important to you, be prepared for them to decrease if you publish a blog post every day.
It’s hard to maintain quality with daily blog posts.
It is not uncommon for the quality of blog posts to go down, at least a little, when the blog posts are published every day.
It’s hard to hit a homerun every day, but if you’ve made a commitment to publish a blog post every day, and you’ve made that commitment known and feel an obligation to keep up with it, then you may be tempted to publish sub-par content simply because you “must” publish a blog post every day.
So Really. . . Should You Publish a Blog Post Every Day?
There are enough top notch bloggers who suggest writing a blog post every day, so much so that the benefits of doing so have to at least be considered.
What I suggest is that you figure out your own blogging rhythm. Determine what works for you, and what blogging frequency you can maintain consistently. Don’t consider yourself to be less of a blogger if you can’t keep up with publishing a daily blog post. Experiment a bit to find what works for you, and what gets you the best results.
Needless to say, there are a lot of different opinions regarding blog post frequency. I’d love to hear your thoughts on this subject. How many blog posts do you publish in a week? Do you feel that your site will benefit by publishing a blog post every day? How did you determine your blogging frequency? Let’s talk about it in the comment section below!