As a business owner, I know the importance of email marketing. But as my business grew, I found myself struggling with expensive and complicated email marketing tools.

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I didn’t have time to learn how to use all the features of these tools, and I couldn’t afford to hire someone to do it for me.

I first heard about MailerLite in a Facebook group of fellow authors. My author-friend told me that she was happy with MailerLite, and my ears perked up when she mentioned that it was not just reliable, but more affordable than the email marketing tool I was using.

I was hesitant to switch, but I decided to give it a try. And I’m so glad I did!

MailerLite is reliable, full-featured email marketing at an affordable price. Their customer support is amazing, and their automations make setting up campaigns a breeze.

I’ve loved it so much that I’m now an affiliate for the product since it’s the only email marketing tool that I use and recommend. As an affiliate, I’ll get a small commission if you decide to join MailerLite using my link.

What is MailerLite?

MailerLite is an email marketing tool that is reliable, full-featured, and affordable. It was started as a web design agency, and it is now one of the fastest growing SaaS companies in the world. MailerLite has won awards for their 24/7 customer support.

MailerLite promises reliable, full-featured email marketing at an affordable price. They also claim to have award-winning customer service. And from my own experience, I can say that they deliver on their promises.

MailerLite Pricing

MailerLite offers a free plan for up to 1,000 subscribers, and a paid plan for up to 2,500 subscribers for $17 a month for the growing business plan, or $30 a month for the Advanced Plan. Of course, as is true with all email marketing tools, as your number of subscribers increases, so does the cost.

The paid plans offer more features than the free plan, but you can build a solid foundation for your business with the free plan.

Check out this page to learn more about the different pricing levels in MailerLite.

Features

Here are some of the main MailerLite features.

Mobile Responsive Newsletters

MailerLite has responsive newsletters, which means that your email will look great no matter what device it’s viewed on. This is important because more and more people are viewing emails on their phones or tablets.

Landing Pages and Websites

MailerLite includes landing pages and websites, which is a huge plus for businesses. Having a landing page that is specifically designed to convert visitors into customers can be the difference between success and failure for many businesses.

And having a website that is integrated with MailerLite makes it easy to add website visitors to your MailerLite account.

Ready Made Templates

MailerLite offers a wide variety of ready-made templates to make creating newsletters easy. With their easy-to-use interface, you can create a newsletter in minutes, without any design experience. Simply choose a template and add your content.

Drag and Drop Editors

Mailerlite offers drag and drop editors which makes creating beautiful newsletters easy. You can use the drag and drop editor in conjunction with one of their ready-made templates to add additional elements.

Or you can start completely from scratch to design a newsletter with the exact elements that suit your purpose.

You can use also use the drag and drop editor to create a custom template that you’ll use over and over again. This is a real time saver!

Auto Resend Campaigns

MailerLite has a great feature called auto resend campaigns. This feature allows you to automatically send a campaign to those who didn’t open it the first time or didn’t take a particular desired action such as clicking on a link.

I’ve found this to be an incredibly valuable feature, as it helps me reach more of my subscribers with my messages. And since it’s automated, I don’t have to worry about remembering to do it myself.

Automations

MailerLite offers automations that make setting up customizing the experience of each subscriber easy.

Read this article to learn more about the different types of automations that are available even in the free MailerLite accounts.

First Impressions

I had a little hiccup when I first signed up for MailerLite. The first site I wanted to use it with was brand new and didn’t have much content on it. Because of that, they asked me to add more content before they would approve my account.

They also required me to use an email address associated with my website domain name.

These restrictions may seem a bit annoying or unnecessary, but they reduce the number of spammy accounts that join MailerLite. That helps deliverability for everyone else, so it’s actually a good thing.

Once I wrote a few blog posts and set up an email address associated with my domain name, they quickly approved my account.

MailerLite is a great email marketing tool, but like all tools, it can be a little confusing to figure out how to use all its features.

Fortunately, MailerLite has some great tutorials that can help you get started quickly and easily. Because of the good tutorials I was quickly up and running with my new MailerLite account.

Testing MailerLite Support

Testing support is one of the first things I do whenever I try a new tool. Other than the functionality of the tool itself, support is one of the most important things, especially when it comes to technology. So, whenever I use a new service, I like to see how quickly they respond to support and how helpful their support is.

MailerLite has friendly and helpful support, which is important when you’re trying to learn a new tool.

I’ve found the support staff to be knowledgeable and quick to help. They are always happy to answer my questions and help me get set up quickly and easily. This is especially helpful because if you do get stuck, support responds quickly and is more than willing to answer questions – even if you have a free account.

Thoughts on Using MailerLite

I’ve been using MailerLite for more than three years now, and I love it! It’s easy to use and has a lot of great features.

Here are the things that I love the most about using MailerLite.

Good Deliverability Rate

MailerLite has a good email deliverability rate. This means that your emails are more likely to reach the inboxes of your subscribers, rather than being sent to their spam folders.

I’ve found this to be an important consideration when choosing an email marketing tool, as I don’t want my messages to get lost in people’s spam folders.

Easy to Customize Emails with a Lot of Different Elements

MailerLite Review - email builder example
Above is what the email builder looks like. On the left you can see a small sampling of the elements you can drag into your emails.

MailerLite makes it easy to customize your emails with a lot of different elements. Here are some of my favorite MailerLite elements:

  • Navigation – similar to navigation on a website. I use this as a subtle way to direct people to important pages on my site
  • Video – to highlight my video content
  • Multiple article layouts
  • RSS templates to automatically pull in my latest blog posts
  • Buttons to encourage people to click through to important pages
  • Products – to highlight products I have for sale
  • Event promotions
  • Countdown timers – which help create urgency when running a sale
  • Coupons to promote subscriber only deals
  • Social media post integration (Twitter, LinkedIn, Facebook and Instagram)
  • Surveys – to gather information on your subscribers
  • Quizzes – to get feedback from your subscribers

Quick and Helpful Responses from Support When I Had Questions

As I mentioned before, I’ve been super happy with MailerLite support.

They are always quick to respond to my questions. I’ve found their staff to be knowledgeable and helpful. They are always happy to answer my questions and help me use their service more effectively. This is especially helpful because if you do get stuck, support responds quickly and is more than willing to answer questions.

One example that comes to mind is that when I was using some more advanced automations that were new to me, I asked support to take a look at them and confirm I had done everything properly.

They helped me to clarify what I wanted to accomplish and confirmed that I had things set up properly. They also gave me suggestions for other ways to accomplish the same task.

Full Featured Automations that Make Setting Up Campaigns a Breeze

MailerLite Review - Automations
This is an example of what it looks like when building an automation in MailerLite.

MailerLite’s automations make it easy to set up detailed email marketing campaigns. You can easily create a series of emails that will be automatically sent out to your subscribers at the intervals you choose.

While basic autoresponders are part of every decent email marketing tool, the advanced automations that are included in even the free account make it possible to send out emails based on the individual actions of each subscriber.

This is a great way to keep your subscribers engaged, and it’s a feature that I love using.

Effective Pop-Ups that Convert Well

MailerLite’s pop-ups are effective at converting subscribers because they are well designed and unobtrusive.

Most people don’t like to be interrupted by pop-ups, but MailerLite’s pop-ups are designed in a way that doesn’t interfere with the user experience. In addition to that, you can choose how long a reader needs to be on your site before the form pops up. You can also determine how long you want it to be before the same website visitor sees the pop-up again.

One of the things that I love most about the pop-ups and other forms is that I can give my subscribers the option to indicate areas of interest. This simple step helps me to better segment my subscribers. This segmentation makes it easy to send only the most pertinent emails to each subscriber.

My Verdict on Using MailerLite

MailerLite is my favorite email marketing tool because it has a good deliverability rate, is easy to customize emails with a lot of different elements, and has effective pop-ups that convert well. I truly do recommend this tool to anyone looking for an email marketing solution.

If you’re looking for an email marketing tool that is easy to use and has a lot of great features, I highly recommend MailerLite. It’s been my favorite tool for more than three years now, and I love it! It’s easy to use and has a lot of great features. Go here to sign up for a free MailerLite account.

MailerLite Pros

  • Free for up to 1,000 subscribers
  • Easy to use
  • A lot of great features
  • Effective pop-ups that convert well
  • Friendly and knowledgeable support

Cons

  • None that I can think of! 

FAQ

How does MailerLite’s pricing work?

MailerLite has a free plan for up to 1,000 subscribers. After that, plans start at $15/month for up to 2,500 subscribers. You can read more about pricing here.

Is MailerLite easy to use?

Yes, MailerLite is very easy to use. Even if you’ve never used an email marketing tool before, you’ll be able to figure out how to use MailerLite quickly and easily. If you have questions, they have great tutorials and their support is always willing to help.

Does MailerLite have a good deliverability rate?

MailerLite has a very good deliverability rate. I’ve never had any issues with emails not being delivered to my subscribers.

What are some of the features that MailerLite offers?

MailerLite offers a lot of great features, including (but not limited to):

  • automation
  • forms
  • pop-ups
  • segmentation
  • A/B testing

What other features besides email does MailerLite include?

MailerLite also includes a landing page builder, which is a great way to build simple landing pages quickly and easily. You can also use it to create a website, although it’s not as robust as something like WordPress.

However, I think a free MailerLite website is a great option if you want to have a separate website for a particular product. I also think it’s a great option for authors who write multiple books and want a separate website for each book.

Can I try MailerLite for free?

Yes, you can! MailerLite has a free plan for up to 1,000 subscribers. After that, plans start at $15/month for up to 2,500 subscribers.

How Long Does the Free MailerLite Account Last?

There is no time limit on the free MailerLite account. You can use it for as long as you want, and there’s no obligation to upgrade to a paid plan. The only time you’d need to upgrade to a paid plan is when you hit 1,000 subscribers.

What is the A/B Testing Feature?

A/B testing is a feature that allows you to test different versions of an email to see which one performs better. This is a great way to improve your email open rate and click-through rate.

What is the Segmentation Feature?

The segmentation feature allows you to segment your subscribers into different groups so that you can send more targeted emails. This is a great way to improve your email open rate and click-through rate.

What are Forms?

Forms are a way to collect information from your subscribers. You can use forms to collect information like name, email address, and areas of interest. This information can be used to segment your subscribers and send more targeted emails.

Read this article to learn more about how forms work on MailerLite.

What are Pop-ups?

Pop-ups are a way to gather email addresses from visitors to your website. They can be used to offer a discount, sign up for a newsletter, or just collect email addresses. Pop-ups are a great way to increase your email list quickly.

I highly recommend MailerLite to anyone looking for an email marketing solution. Especially since it’s free, you have nothing to lose by giving it a try.

I hope you found this MailerLite review helpful.

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