I started email marketing around the time I quit my day job eight years ago. During that time, I’ve used multiple email service providers ranging from Aweber to MailChimp to GetResponse to MailerLite. In this article, I share my experience with MailerLite Vs. GetResponse and why I switched from GetResponse to MailerLite. I share the pros and cons of both MailerLite and GetResponse and how to determine which option is best for you.
*Disclaimer: This post contains affiliate links, which means if you make a purchase after clicking on one of the links, I receive a small commission at no additional cost to you.
Why I Still Love and Recommend GetResponse
Since I decided to switch from GetResponse to MailerLite, you may assume that I wasn’t happy with GetResponse. That’s actually not the case. I still recommend it as one of the best email service providers out there, particularly for the price.
GetResponse is Reasonably Priced
There’s a free 30-day GetResponse trial, but other than that, there are no free account options. Having said that, starting at just $15 per month, it’s more affordable than many other email service providers. For instance, Aweber starts at $19 per month, or another popular option, ConvertKit that starts at $29 per month. It’s one of the more affordable options for beginners.
GetResponse Grows with You
When signing up for any service, it’s essential to choose something that works for you now, but will also work for you in the future. The basic GetResponse account offers the basics you would expect, such as email marketing and autoresponders, as well as some extras such as landing pages. As your business grows, you can upgrade to a Plus account (starting at $49 per month) or the Pro account (starting at $99 per month). These higher-level options include advanced features such as webinars, automations, CRM, sales funnels, and more. It’s nice that you can start very inexpensively and upgrade to a more robust system without going through the hassle of switching email service providers. (If you’ve ever done that, you know what a pain in the neck it can be.)
GetResponse is a Complete Marketing System
Related to what I mentioned in point two, GetResponse can be a very robust system. Technically, you can do most everything you need (or much of everything you need) to run your business from within GetResponse. Landing pages? Check. Webinar platform? Check. CRM? Check.
Simply put, GetResponse includes far more than many email service providers, particularly when you consider the cost.
GetResponse Has a Top-Notch Team
Back when I was still using GetResponse, I attended “ResponseCon,” which, as the name implies, was a GetResponse convention. The level of training was spectacular, and I spent a lot of time learning from and conversing with their team. I was impressed by both their knowledge level, professionalism, and integrity.
GetResponse Integrates with Many Other Tools
Integrations are one important thing to consider when choosing an email service provider. For example, let’s say that you’re going to use a specific theme or landing page company. It’s worth looking to see if various products and services you plan to use integrate with your email service provider. GetResponse is popular enough that it seamlessly integrates with just about everything.
Things I Don’t Like About GetResponse
After reading all the above, you may wonder why I left GetResponse.
Unfortunately, as if often the case, GetResponse has flaws, just like any other company. Here are a few things I didn’t like.
GetResponse is a List-Based Email Service Provider
Email service providers typically segment subscribers in two different ways:
How List-Based Email Service Providers Work
With list-based providers, when someone subscribes, they end up on a list. For example, let’s say that you have a pet-focused business, and one of your lead magnets is related to dog grooming. When people opt in to receive that lead magnet, they end up on the dog-grooming list. There’s technically nothing wrong with that, except that it gets messy (and potentially expensive) when the same people sign up for multiple lead magnets. Keeping with the pet niche example, let’s say that the same person that signed up for your dog-grooming tips also signed up for housebreaking tips. They would be on both the dog groom list and the housebreaking list.
The Problem with List-Based Email Service Providers
Here’s the problem. All email service providers charge based on your number of subscribers. People on multiple lists count as multiple subscribers. So, you may have only 3,000 individuals on your email list but pay for 5,000 due to the way subscribers count. There were some more complex issues I had with GetResponse due to their list-based approach.
Now to be fair, GetResponse also has a tag-based system, which I’ll get into in a bit. First, let me explain how tag-based email service providers work.
How Tag-Based Email Service Providers Work
With a tag-based system, typically, all subscribers are lumped into one big group. Instead of segmenting by lists, you segment with tags. For example, if someone opts into the dog grooming list, they get a dog grooming tag. If they opt in for housebreaking tips, they get the housebreaking tag and so on. Someone can have multiple tags but still count as one subscriber, which of course, helps from a cost perspective.
I mentioned that GetResponse also has a tag-based system. One thing that I love about GetResponse is that they continually make improvements. Tags are one of the upgrades, and automations are another. You can technically automate the process of tagging a subscriber with “dog grooming” and moving them onto your main list. When you set up the automations, GetResponse acts more like a tag-based system. The problem is that setting up the automations can be a little tricky. Also, since GetResponse’s foundation is list-based, it still has some of the shortcomings associated with list-based services.
Final Word on GetResponse
In summary, let me end this section of this article by saying that GetResponse is a fantastic, reasonably priced option for those who want to learn the system. If you take the time to learn and set up tags and workflows, it behaves very much like some of the more expensive options out there. It’s also great if you like having several tools within the same dashboard.
Why I decided to switch to MailerLite
Now it’s time for me to answer the question of if GetResponse has so many great features and is reasonably priced, why did I switch to MailerLite? Keep reading to find the answer. 🙂
MailerLite Has a Free Option
I’m always on the lookout for tools that help writers who are just starting outgrow their business. When you first start, you likely aren’t making much if any money writing. And there are so many things you need to buy to build a proper business. For instance, yes, you can start a free blog, but it’s far better if you go with a self-hosted option (specifically WordPress.org) right from the start. Your website (and blog) are core components of any business. While you don’t need to spend a fortune on them, it’s best not to cheap out when it comes to a key business asset such as your website.
The bottom line is that if your funds are limited when starting it, it’s nice to be able to start building your email list for free.
It’s Not Just Free; It’s the BEST Free Email Service Provider
Granted, for a long time, MailChimp was the king of free email service providers. You can have up to 2,000 subscribers for free, which is fantastic. In fact, it’s so awesome that it beats out MailerLite’s 1,000 subscriber limit for free accounts.
While MailChimp long considered the best free option out there, they’ve recently made significant changes to the features in their free accounts. These changes have many people jumping ship.
Even before these big changes, MailerLite’s free option was better than MailChimp’s, due to the workflows (and other advanced features that I’ll get into in a bit).
MailerLite Is Easy to Use
I mentioned that GetResponse is an excellent option if you’re willing to take the time to learn all the bells and whistles. I know that for a lot of people, that’s a big “if.” Maybe you’re not that tech-savvy, or maybe you’re tech-savvy, but don’t want to invest a lot of time to learn a new system. If that’s the case, MailerLite is a better option for you than GetResponse.
Now, let’s be honest. There’s a learning curve with any new program. But for the most part, MailerLite is intuitive and straightforward. They also have excellent training, and even better, helpful support, which brings me to my next point.
Responsive and Helpful Support
The support I receive often determines whether or not I recommend a product or service. Regardless of what email service provider you go with, you may experience tech issues or other challenges. If it takes “forever” to get help, you can’t move forward.I’ve received speedy support from MailerLite, even when I had the free account. (I now have a paid account, but I started with the free one to test it out.)
As is typically the case when trying to learn a new system, there were a few times I didn’t quite understand what exactly I needed to do. In those times, I sent an email to support, and generally got a response in less than an hour – sometimes in just a few minutes. The email responses I get have always been courteous, detailed, and specific. For instance, they didn’t just give me generic instructions, nor did they do nothing but send links to help documents. They often logged into my account to see precisely what I had done, and what I needed to do to accomplish my goal. And that was on the free account. Woohoo!
MailerLite is a Tag-Based System
At first glance, I thought that MailerLite is list-based. The reason is that when people subscribe to a specific lead magnet, they get added to a “group.” At first glance, groups are just like lists. However, when it comes to functionality, groups are tags. Subscribers can be in multiple groups and still count as only one subscriber.
The bottom line is not to be thrown off by terminology that makes MailerLite sound list-based. Here’s a video that explains how this works.
MailerLite Has Great Workflows (Automations)
As is also the case with more robust (and more expensive) email service providers, MailerLite has amazing workflows – even in the free accounts. That is one thing that sets MailerLite apart from other budget options. For instance, MailChimp’s free account is very limited when it comes to automating things. And in the lowest level of GetResponse (which is $15 per month), you don’t have automations.
MailerLite Includes Surveys and Landing Pages
I’ve mentioned that GetResponse is a complete marketing system. MailerLite doesn’t have as many bells and whistles as some more robust email service providers, but even the free account includes surveys and landing pages.
I use Thrive Architect to build landing pages, so I have only tinkered around with MailerLite’s landing pages. While somewhat limited, they are not bad for free.
In contrast, I love the survey option in MailerLite. In addition to enabling me to learn more about my subscriber, I can set up rules in the survey to segment subscribers based on their survey responses. Segmentation is extremely valuable when it comes to targeting my subscribers based on their interests and preferences.
MailerLite is a Great Email Service Provider for Writers
MailerLite has so many features specifically for authors and bloggers; it’s an excellent fit for writers. In fact, there are so many options for writers I have to wonder if it was created with writers in mind. Here are a few examples to check out:
- Book Author Newsletter Gallery and Examples
- Email Marketing for Authors
- How to succeed with email marketing as a blogger
What I don’t like about MailerLite
The main thing I don’t like about MailerLite is that since it’s a less-popular email service provider, it has fewer integrations. That hasn’t caused me any problems, particularly since it integrates with Thrive Themes, which I’m using to build my site.
Also, they require you to have a professional email address. You can’t sign up with something like a Gmail address. You also have to have a website with some content such as blog posts to be approved for MailerLite. This may seem like a pain, but it helps keep spammers away, which improves deliverability for all MailerLite users.
How to Determine if MailerLite is Right for You
I know that choosing an email service provider can be overwhelming and confusing. Sometimes the best course of action is to check out side-by-side comparisons of the various services. While this article focused on GetResponse Vs. MailerLite, since you may also be looking into various email service providers, check out these articles for more information on how MailerLite compares with other popular options.
- A Bird’s Eye View of Everything from MailChimp to ConvertKit to ActiveCampaign and more
The bottom line is that since MailerLite has a free option, you can play around with it with zero risk. That’s precisely what I did when an author-friend told me about MailerLite. Once I was sure it was right for me, I signed up for a paid account, imported all of my subscribers from GetResponse, and canceled my GetResponse account. If you currently have less than 1000 subscribers, I recommend starting with the free account and upgrading as your list or your desire for the premium features grows.
- This post was proofread by Grammarly.
If you enjoyed this article, you may also enjoy the following articles: MailerLite Vs. ConvertKit.